Short for duplicate: a copycat product positioned as a cheaper version of a branded original. Some dupes are legal lookalikes, but dupes that use a brand's photos, name, or packaging cross into infringement and can be removed through marketplace enforcement.
FakeShieldHQ handles counterfeit enforcement on Amazon, Walmart, and TikTok Shop for Shopify Plus brands, from detection through takedown filing and re-listing watches. Learn how it works.