Counterfeit listings surge six to eight weeks before peak shopping season. Brands that prepare in September remove listings in days; brands that start in December wait weeks.
Counterfeit sellers follow demand curves. Listings for giftable products climb steeply before the holidays, and seller accounts are purpose-built for the season, then abandoned in January.
Confirm your trademark certificates, platform portal accounts, and evidence templates are current. Portal approval queues lengthen in the fall; an unapproved brand account in November is a season lost.
Establish daily scans of your core product names and images before the spike, so new listings stand out against a known baseline instead of hiding in noise.
During peak weeks, file on the strongest evidence you have rather than waiting for complete documentation. A listing removed in three days during December is worth more than a perfect filing that clears in January.